What is assigned for the benefit of MRCOOL Franchising, LLC in the 'Assignment of Telephone Numbers and Digital Media Accounts'?

According to Mrcool's 2025 Franchise Disclosure Document, the 'Assignment of Telephone Numbers and Digital Media Accounts' agreement stipulates that the franchisee (Assignor) assigns to Mrcool Franchising, LLC (Assignee) all telephone numbers, facsimile numbers, listings, domain names, and Digital Media associated with the franchisee's Mrcool Center. This includes all phone numbers, facsimile numbers, and listings currently or in the future associated with the Mrcool Center. Digital Media is defined as any interactive or static electronic document, application, or media connected to a network of computers, the internet, or social media platforms that refer to Mrcool Centers. Mrcool must approve Digital Media before publication or use, and any approved content becomes the exclusive property of Mrcool.

This assignment ensures that Mrcool maintains control over the brand's digital presence and customer communications. Upon termination of the franchise agreement, Mrcool has the option to take control of all telephone numbers associated with the franchised business. The franchisee must execute and deliver the 'Assignment of Telephone Numbers and Digital Media Accounts' agreement (Exhibit 6) upon Mrcool's request and acknowledges that third parties can rely on this assignment regardless of any disputes between Mrcool and the franchisee.

For a prospective Mrcool franchisee, this means that all digital assets and communication channels developed for the business, including websites, social media accounts, and phone numbers, ultimately belong to Mrcool. This arrangement allows Mrcool to maintain brand consistency and manage customer relationships effectively across all franchise locations. It is crucial for franchisees to understand that they will not retain ownership of these digital assets should the franchise agreement terminate.