What is the application date for Mrcool trademark serial number 90254698?

According to Mrcool's 2025 Franchise Disclosure Document, the application date for trademark serial number 90254698 is October 14, 2020. This trademark application falls under application type 1(B), indicating an intent to use the trademark in commerce.

For a prospective Mrcool franchisee, understanding the trademark application dates and types is important because it provides insight into the timeline and strategy behind Mrcool's brand development and protection. Knowing that Mrcool has filed the required affidavits with the USPTO for its registered trademarks demonstrates their commitment to protecting the brand.

The FDD also states that Mrcool's affiliate, JOI Holding LLC, owns the licensed marks and has granted Mrcool a license to use and sublicense these marks to franchisees. This license has an initial term of 20 years with automatic renewal, ensuring long-term brand stability for franchisees. Mrcool retains the right to modify the marks used in connection with the franchise operations, and franchisees must adhere to Mrcool's guidelines for using these marks. Franchisees are also obligated to notify Mrcool of any claims related to the licensed marks, and Mrcool maintains exclusive control over any related legal proceedings.

It is important to note that some of Mrcool's principal trademarks are not registered with the USPTO, which means they do not have the same legal protections as registered trademarks. If the right to use these unregistered trademarks is challenged, franchisees may be required to switch to an alternative trademark, potentially increasing their expenses. Therefore, prospective franchisees should carefully review the list of registered and unregistered trademarks and understand the implications of using each type of mark.