What was the total amount spent on website related expenses for Mr. Sandless?
Mr_Sandless Franchise · 2025 FDDAnswer from 2025 FDD Document
and $11,069, respectively.
7. BRAND DEVELOPMENT FEES
As per the franchise agreements, the Company collects marketing fees on a continuing basis. These funds are used to advertise the brand name on behalf of all franchisees. For the years ending D
Source: Item 21 — FINANCIAL STATEMENTS (FDD pages 41–42)
What This Means (2025 FDD)
The 2025 Mr. Sandless FDD does not specifically state the total amount spent on website-related expenses. However, it does detail the brand development fees collected and expensed by Mr. Sandless. For the year ending December 31, 2024, Mr. Sandless collected $127,213 in marketing fees and expensed $203,251 on brand name marketing. For the year ending December 31, 2023, Mr. Sandless collected $120,206 in marketing fees and expensed $150,839 on brand name marketing. These marketing expenses are used to advertise the brand name on behalf of all franchisees.
While the FDD mentions brand name marketing expenses, it does not break down how much of that was specifically allocated to website-related expenses. Brand name marketing could include a variety of advertising and promotional activities beyond just the website.
A prospective Mr. Sandless franchisee should ask the franchisor for a detailed breakdown of the brand name marketing expenses, specifically how much was spent on website development, maintenance, and online advertising. This information would help the franchisee understand how Mr. Sandless invests in its online presence and how that investment benefits the franchisees.