What was the total 'Advertising' expense for Mr. Sandless during January-February 25?
Mr_Sandless Franchise · 2025 FDDAnswer from 2025 FDD Document
| Jan - Feb 25 | |
|---|---|
| Ordinary Income/Expense | |
| Income | |
| 1 Direct Income | |
| E. Other | |
| 4003 · Administration Fees | 7,697.12 |
| 4106 · Online Product Sales | 50.00 |
| Total E. Other | 7,747.12 |
| 4001 · A. Franchise Fees | 45,000.00 |
| 4006 · C. Franchise Royalty Fees | 125,579.55 |
| Total 1 Direct Income | 178,326.67 |
| 3 Pass Through Income | |
| Gmail email | 1,690.00 |
| 4004 · Advertising Fund | 14,984.03 |
| 4008 · Franchise Kits | 50,000.00 |
| 4011 · NTFN | 2,194.00 |
| Total 3 Pass Through Income | 68,868.03 |
| 4024 · Credit | 50.00 |
| Total Income | 247,244.70 |
| Cost of Goods Sold | |
| 5002 · Carpentry Supplies | 389.51 |
| 5003 · Franchise Kits | 8,597.80 |
| Total COGS | 8,987.31 |
| Gross Profit | 238,257.39 |
| Expense | |
| Merchant deposit fees | 1,845.07 |
| Payroll | 110,594.77 |
| 6039 · Payroll Expenses - Gross | 13,256.47 |
| Payroll - Other | |
| Total Payroll | 123,851.24 |
| Payroll taxes | |
| 6040 · FUTA | 230.25 |
| 6041 · PaUC | 2,374.87 |
| 6042 · S.S. & Medicare | 8,398.79 |
| Payroll taxes - Other | 3,023.01 |
| Total Payroll taxes | 14,026.92 |
| Returned Check | |
| Insuff. Funds | 658.51 |
| Total Returned Check | 658.51 |
| 6001 · Advertising | |
| 5005 · Printed Materials | 100.00 |
| 6003 · Franchise | 565.00 |
| 6004 · Google | 8,693.05 |
| 6005 · Microsoft | 16,354.19 |
| 6006 · NTFN | 4,522.89 |
| 6001 · Advertising - Other | 750.00 |
| Total 6001 · Advertising | 30,985.13 |
| 6012 · Automobile Expense | 1,696.03 |
| 6015 · Fuel | |
| Total 6012 · Automobile Expense | 1,696.03 |
Source: Item 21 — FINANCIAL STATEMENTS (FDD pages 41–42)
What This Means (2025 FDD)
According to Mr. Sandless's 2025 Franchise Disclosure Document, the total advertising expense for the period of January through February 2025 was $30,985.13. This figure is broken down into several categories, offering insight into where Mr. Sandless allocated its advertising budget during this period. The categories include printed materials, franchise advertising, Google advertising, Microsoft advertising, NTFN advertising, and other advertising expenses.
Specifically, the expenses include $100.00 for printed materials, $565.00 for franchise advertising, $8,693.05 for Google advertising, and $16,354.19 for Microsoft advertising. Additionally, $4,522.89 was spent on NTFN advertising, and $750.00 was allocated to other advertising expenses. These figures provide a detailed overview of Mr. Sandless's advertising spending habits during the specified months.
For a prospective franchisee, this information is valuable as it provides a glimpse into the types of advertising Mr. Sandless prioritizes. Understanding these allocations can help franchisees anticipate how marketing efforts are distributed and where they might expect to see support in terms of brand promotion and lead generation. It also allows them to assess whether the franchisor's advertising strategies align with their own expectations and market needs.