When was the Mr. Sandless slogan 'KEEP THE SHINE, LOSE THE DIRT' registered?

According to Mr. Sandless's 2025 Franchise Disclosure Document, the slogan 'KEEP THE SHINE, LOSE THE DIRT' was registered on February 18, 2025, with a registration number of 76/946,39.

This registration provides Mr. Sandless with legal protection for this specific slogan, preventing others in the flooring industry from using it. As a franchisee, you are licensed to use this slogan as part of your Mr. Sandless business, but you do not own the rights to it. You must use the slogan according to the specifications outlined in the Mr. Sandless manual.

It is important to note that Mr. Sandless reserves the right to change or discontinue the use of any mark, name, symbol, or other corporate identification. If this occurs, franchisees are responsible for conforming to the change at their own expense, and Mr. Sandless is not required to reimburse any related costs. Franchisees are also obligated to promptly notify Mr. Sandless of any potential claims against them or the franchisor relating to the use of the Proprietary Marks.