Does Mr. Sandless require franchisees to participate in the 'pay per click' advertising program?
Mr_Sandless Franchise · 2025 FDDAnswer from 2025 FDD Document
We have established an internet "pay per click" advertising program in which you may choose to participate. If you choose to participate in this program, you will pay the costs related to your Business (see Item 6). These costs may be included in your Local Advertising Requirement.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 19–25)
What This Means (2025 FDD)
According to Mr. Sandless's 2025 Franchise Disclosure Document, franchisees are not required to participate in the 'pay per click' advertising program. The FDD states that Mr. Sandless has established an internet "pay per click" advertising program in which franchisees may choose to participate.
The choice to participate in this program rests solely with the franchisee. If a franchisee elects to participate, they will bear the costs related to their specific business, and these costs may be included as part of the Local Advertising Requirement.
This provides franchisees with flexibility in their advertising strategies, allowing them to opt-in to the 'pay per click' program if they believe it will benefit their business. However, they are not obligated to do so and can explore other advertising avenues to meet their local advertising requirements, which mandate a minimum spend of $1,500 each month.