What are 'Proprietary Marks' referring to in the Mr. Sandless franchise agreement?

According to the 2025 Mr. Sandless Franchise Disclosure Document, the Proprietary Marks encompass the trade names, service marks, trademarks, logos, emblems, and indicia of origin that identify the Mr. Sandless system. These marks specifically include, but are not limited to, the "Mr. Sandless" mark itself, along with any other trade names, service marks, and trademarks that Mr. Sandless designates in writing for use within the franchise system. These Proprietary Marks are essential for identifying and distinguishing Mr. Sandless businesses.

Mr. Sandless grants franchisees the right to use these Proprietary Marks within their designated territories as part of operating their franchise. Franchisees are expected to adhere to the standards and specifications associated with these marks to maintain uniformity and quality across all Mr. Sandless businesses. This includes ensuring that all advertising and branding efforts align with the established guidelines to protect the integrity and recognition of the Mr. Sandless brand.

The franchise agreement also stipulates that franchisees cannot take any actions that would hinder Mr. Sandless from using or licensing the Proprietary Marks. This includes restrictions on incorporating any portion of the Proprietary Marks into the franchisee's business entity name or using the marks as part of any website domain name without prior written consent from Mr. Sandless. Upon termination of the franchise agreement, franchisees must discontinue all advertising under the Mr. Sandless name and cancel any registrations related to the Proprietary Marks, ensuring a clean break and preventing any potential confusion or misuse of the brand's intellectual property.