What is included in the definition of 'Intellectual Property' for Mr. Sandless?

According to the 2025 Mr. Sandless Franchise Disclosure Document, the System is identified by certain trade names, service marks, trademarks, logos, emblems, and indicia of origin, including the mark "Mr. Sandless." These marks are designated for use in connection with the Mr. Sandless system and are referred to as "Marks" or "Proprietary Marks." This means that the intellectual property of Mr. Sandless includes not only the brand name itself but also any associated logos, trademarks, and other identifying symbols that distinguish the brand.

Mr. Sandless retains the right to use any modifications, changes, and improvements to the System, including discoveries or development of products, systems or techniques, management practices or procedures, architectural designs and philosophies and names or groups of words relating to the System or describing the services offered by Mr. Sandless Businesses. The franchisee cannot test or offer any improvements to customers unless Mr. Sandless consents to the use of the improvement.

Upon termination of the Franchise Agreement, the franchisee must discontinue all advertising under the Mr. Sandless name, de-identify service vehicles and office locations, and cancel all registrations relating to the use of Proprietary Marks, including electronic addresses, domain names, search engines, and websites. The franchisee also acknowledges that Mr. Sandless has sole rights to all social media accounts, email addresses, telephone numbers, and other listings associated with the Proprietary Marks. This ensures that Mr. Sandless maintains control over its brand identity and online presence.

Franchisees are prohibited from using the Proprietary Marks, or any part thereof, as part of any Website domain name without prior written consent from Mr. Sandless. Additionally, franchisees must not do anything that would hinder or prevent Mr. Sandless from using or licensing the Proprietary Marks. This protects Mr. Sandless's ability to expand and control its brand across different platforms and territories.