Following termination, must a Mr. Sandless franchisee immediately discontinue all advertising under the name 'Mr. Sandless'?

According to the 2025 Mr. Sandless Franchise Disclosure Document, a franchisee must immediately discontinue all advertising under the name "Mr. Sandless" or any similar name upon termination of the Franchise Agreement. This obligation is part of the broader set of requirements the franchisee must fulfill upon termination or expiration of the agreement.

This requirement ensures that the franchisee does not continue to benefit from the Mr. Sandless brand and reputation after the franchise relationship ends. It protects Mr. Sandless's brand identity and prevents potential customer confusion. Additionally, the franchisee is required to de-identify any service vehicles and office locations to further distinguish the terminated business from the Mr. Sandless brand.

In addition to ceasing advertising, the franchisee must also stop using the Proprietary Marks, Copyrights, and Confidential Information, and refrain from referencing any past association with Mr. Sandless. These obligations collectively aim to completely separate the former franchisee's operations from the Mr. Sandless system, safeguarding the brand's integrity and preventing any unauthorized use of its intellectual property.