What does Mr. Sandless consider 'Electronic Advertising' to include?

According to Mr. Sandless's 2025 Franchise Disclosure Document, Electronic Advertising encompasses various online assets used to promote the franchise. Specifically, it includes domain names, social media accounts, software accounts, hypertext markup language, uniform resource locator addresses, access to corresponding internet websites, and the right to hyperlink to certain websites and listings on various internet search engines, all related to the Mr. Sandless franchised business or its trademarks.

This definition is important for prospective franchisees because it clarifies what Mr. Sandless considers to be company assets in the digital space. Upon termination of the franchise agreement, Mr. Sandless requires franchisees to transfer their rights and interests in these Electronic Advertising components. This ensures that Mr. Sandless maintains control over its brand and online presence.

Furthermore, franchisees need to understand that they may not advertise their Mr. Sandless business or its products/services via the Internet without prior written consent from the franchisor. Mr. Sandless may also establish a website to provide information about the system, products, and services, maintaining sole discretion and control over it. Franchisees are generally not permitted to maintain individual websites related to the business or use URLs incorporating any variation of the Mr. Sandless name without prior approval.