What is required for guests to receive text marketing from a Monicals Pizza franchisee?
Monicals_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
keting. Franchisee may use only cellphone numbers obtained from guests of its restaurants. "Guests of its restaurants" shall include those guests who are physically present in the restaurant and those guests who have placed telephone orders or on-line orders with Franchisee's restaurant. Franchisee is prohibited from enrolling guests using social media or other digital means (other than in conjunction with its on-line ordering platform). Franchisee may market only to cellphone numbers from those guests that have "opted in" or agreed to be contacted through their cellphones for marketing purposes. This program must be managed by an approved 3rd party vendor.
- 11.5.5 Consistent with Section 11.2.2 above, Franchisee shall submit all on-line advertising and promotional materials to Monical's for its prior approval.
Source: Item 23 — RECEIPTS (FDD pages 46–257)
What This Means (2025 FDD)
According to Monicals Pizza's 2025 Franchise Disclosure Document, franchisees can engage in text marketing to guests of their restaurants, but with specific requirements. The franchisee may only use cellphone numbers obtained directly from guests of their restaurants. This includes guests who are physically present at the restaurant or those who have placed telephone or online orders with the franchisee's location.
Monicals Pizza franchisees are explicitly prohibited from enrolling guests into text marketing programs using social media or other digital means, except when it is directly related to their online ordering platform. Furthermore, franchisees can only market to cellphone numbers of guests who have "opted in" or agreed to receive marketing communications via their cellphones. This indicates that express consent is required before sending any marketing texts.
To ensure compliance and manage the text marketing program effectively, Monicals Pizza requires franchisees to use an approved third-party vendor. Additionally, all online advertising and promotional materials, including those used in text marketing, must be submitted to Monicals Pizza for prior approval. These measures are in place to maintain brand consistency and adhere to legal requirements related to mobile marketing.