Does Monicals Pizza require franchisees to obtain approval for advertising concepts and materials?
Monicals_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
tising. Prior to their use, all materials to be used in Grand Opening Advertising must be approved by Franchisor through the process set forth in Section 11.2.2. Grand Opening Advertising expenditures shall be in addition to any Local Advertising and Marketing Fund Contributions.
11.2 Local Advertising
11.2.1 Franchisee shall be required to spend at least two percent (2%) of the previous month's Gross Sales on advertising, promotions and public relations within the immediate locality surrounding the Franchised Restaurant ("Local Advertising"). If required, such expenditures shall be made directly by Franchisee, subject to the prior approval and direction of Franchisor. Franchisor shall provide general guidelines to Franchisee for conducting Local Advertising. Within thirty (30) days after the end of each month, Franchisee shall furnish to Franchisor an accurate accounting of the expenditures on Local Advertising that month.
11.2.2 Franchisee shall submit to Franchisor, for its prior approval, all advertising and promotional materials to be used by Franchisee including, but not limited to, ad copy, coupons, flyers, scripts and direct mail.
Source: Item 23 — RECEIPTS (FDD pages 46–257)
What This Means (2025 FDD)
According to Monicals Pizza's 2025 Franchise Disclosure Document, franchisees are required to obtain approval for advertising and promotional materials. Specifically, all materials used in Grand Opening Advertising must be approved by Monicals Pizza before use. Additionally, franchisees must spend at least two percent of the previous month's gross sales on local advertising, promotions, and public relations, subject to Monicals Pizza's prior approval and direction.
Furthermore, Monicals Pizza franchisees must submit all online advertising and promotional materials for prior approval. This includes any presence or marketing efforts on the Internet or via cellphones. Monicals Pizza also retains the sole right to advertise and sell products and services, and to use trademarks on the Internet, including websites, domain names, and search engine optimization techniques.
These stipulations ensure that all advertising aligns with Monicals Pizza's brand standards and marketing strategies. A prospective franchisee should be aware that they will need to work closely with Monicals Pizza to develop and implement advertising campaigns, and that all materials are subject to the franchisor's review and approval.