Will I receive an exclusive territory as a Monicals Pizza franchisee?
Monicals_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control. The area that you will receive (called an "area of primary responsibility" or "area") will be described and depicted in a map attached to the Franchise Agreement. We determine the boundaries of the area based on a variety of factors, including population, median population age, proximity to competitors, median income characteristics, proximity to other franchisees and natural, physical or political boundaries.
We reserve the right to establish other franchised or company-owned businesses in your area under other systems using other trademarks at locations inside and outside of your area that may compete with your franchised restaurant. We also reserve the right to establish other channels of distribution for the sale of Monical's Pizza menu items, including Internet sales, catalog sales, telemarketing, or other direct marketing sales while using our principal trademark or any other of our trademarks. These activities may compete with your franchised restaurant. We will not compensate you for any sales made in your area through an alternate channel of distribution. You may not focus your marketing on customers located outside your area of primary responsibility, although you may collect e-mail addresses and cellphone numbers from guests of your restaurants for use in future e-mail or text marketing activities. Any sales you make of any products to be resold will be made only in strict compliance with the provisions of the Confidential Operations Manual. Unless you are advertising cooperatively with another franchisee, you may not advertise in any media primarily circulated within another franchisee's area of primary responsibility without our permission.
Source: Item 12 — TERRITORY (FDD pages 27–28)
What This Means (2025 FDD)
According to the 2025 Monicals Pizza Franchise Disclosure Document, franchisees will not receive an exclusive territory. Instead, franchisees are granted an "area of primary responsibility," the boundaries of which are determined by Monicals Pizza based on factors such as population, median population age, proximity to competitors, median income characteristics, proximity to other franchisees, and natural, physical, or political boundaries.
Monicals Pizza retains the right to establish other franchised or company-owned businesses, even those that may compete with a franchisee's restaurant, inside or outside of the franchisee's area of primary responsibility. They also reserve the right to establish other channels of distribution for Monicals Pizza menu items, including Internet sales, catalog sales, telemarketing, or other direct marketing sales, which may compete with the franchised restaurant. Franchisees will not be compensated for any sales made in their area through these alternate channels.
While franchisees are expected to focus their marketing efforts within their area of primary responsibility, they are allowed to collect email addresses and cellphone numbers from guests of their restaurants for future marketing activities. Franchisees are restricted from advertising in media primarily circulated within another franchisee's area without permission, unless advertising cooperatively. However, if a franchisee is an Area Developer, and meets the minimum development schedule and complies with all agreements, Monicals Pizza will not establish or operate, or license others to establish or operate, a Monical's restaurant or substantially similar business in their development territory.