After opening a Monicals Pizza franchise, does the franchisee need to get approval for advertising materials?

• 1. approve forms of advertising materials you will use for local advertising, grand opening advertising and cooperative advertising. (Franchise Agreement, Section 11.2)

Each month, you must spend at least 2% of the previous month's gross sales on advertising, promotions and public relations in the local area surrounding the franchised restaurant.

You will pay for your ads and promotions directly, but we will provide you with general marketing guidelines and we will review and approve your advertisements.

Under the Franchise Agreement, you are restricted from establishing a presence on, or marketing using, the Internet or by cellphone in connection with the franchised restaurant except under a Franchisor designated program or our prior written consent.

However, you may market using the internet in connection with the franchised restaurant for the purpose of collecting e-mail addresses and cellphone numbers from guests of your restaurants for use in future e-mail and text marketing activities.

You must continue to follow Monical's internet usage rules, policies and requirements.

We retain the sole right to market on the Internet, including the use of websites, domain names, uniform resource locators, on-line identifiers, keywords, linking, search engines (and search engine optimization techniques), banner ads, meta-tags, marketing, auction sites, e-commerce and co-branding arrangements.

We retain the sole right to use the Marks on the Internet, including on websites, as domain names, directory addresses, on-line identifiers, search terms and meta-tags, and in connection with linking, marketing, co-branding and other arrangements.

We retain the sole right to approve any linking to, or other use of, the Monical's Pizza website. (Franchise Agreement, Section 11.5)

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 20–27)