What is the Monical Dippin' Club in relation to Monicals Pizza's email marketing?
Monicals_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee may only use e-mail addresses obtained from guests of its restaurants or persons in their protected territory who have registered with Monical's for the Monical Dippin' Club or any successor to the Monical Dippin' Club for use in future e-mail marketing activities. "Guests of its restaurants" shall include those guests who are physically present in the restaurant and those persons who provide an e-mail address in the course of placing telephone orders or orders utilizing the internet.
Source: Item 23 — RECEIPTS (FDD pages 46–257)
What This Means (2025 FDD)
According to Monicals Pizza's 2025 Franchise Disclosure Document, the Monical Dippin' Club is a program through which customers can register with Monicals Pizza to receive email marketing. Franchisees are permitted to use email addresses obtained from guests of their restaurants or from individuals within their protected territory who have registered for the Monical Dippin' Club, or any successor program, for their email marketing campaigns.
This means that franchisees are not allowed to use email addresses obtained from other sources for email marketing, ensuring that marketing efforts are directed towards individuals who have shown an interest in Monicals Pizza. This also allows Monicals Pizza to maintain control over its brand image and marketing strategies.
It is important to note that franchisees are restricted to using email addresses obtained directly from their restaurant guests or those who have registered for the Monical Dippin' Club within their territory. This limitation aims to prevent franchisees from engaging in unsolicited email marketing or using email lists acquired from third-party sources, which could potentially harm the brand's reputation and customer relationships.