Who must manage the text marketing program for a Monicals Pizza franchise?

According to the 2025 Monicals Pizza Franchise Disclosure Document, the text marketing program for a Monicals Pizza franchise must be managed by an approved third-party vendor. Franchisees are allowed to engage in text marketing, but they can only use cellphone numbers obtained from guests of their restaurants. These guests include those physically present at the restaurant or those who have placed telephone or online orders with the franchisee's restaurant.

Monicals Pizza franchisees are prohibited from enrolling guests into the text marketing program using social media or other digital means, except when it is done in conjunction with the online ordering platform. Furthermore, franchisees can only market to cellphone numbers from guests who have explicitly opted in or agreed to be contacted through their cellphones for marketing purposes.

This requirement ensures that Monicals Pizza maintains control over its brand messaging and adheres to best practices in digital marketing and customer communication. By mandating the use of an approved third-party vendor, Monicals Pizza aims to ensure compliance with relevant regulations and maintain a consistent and professional approach to text marketing across all franchise locations.