Must a Monicals Pizza franchisee get approval for advertising materials?
Monicals_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
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- approve forms of advertising materials you will use for local advertising, grand opening advertising and cooperative advertising. (Franchise Agreement, Section 11.2)
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- notify you of modifications to the Confidential Operations Manual. (Franchise Agreement, Section 9.2)
C. Advertising and Promotion
- During your first 3 months of operation, you must spend a minimum amount we specify on local advertisement and promotion of initial opening (grand opening advertising), including print, media or direct mail advertising, dues for business organizations, event dues or other solicitation and promotional efforts. We determine the minimum amount by assessing advertising costs in your area and taking into account the time of year that you are opening. We will provide you with guidance for conducting grand opening advertising, and we will review and approve the materials you use in your grand opening advertising. (Franchise Agreement, Section 11.1)
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- Each month, you must spend at least 2% of the previous month's gross sales on advertising, promotions and public relations in the local area surrounding the franchised restaurant. You will pay for your ads and promotions directly, but we will provide you with general marketing guidelines and we will review and approve your advertisements. We will not spend any funds on advertising your franchised restaurant in your local area. (Franchise Agreement, Section 11.2)
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- We may develop a System-wide marketing fund, and you must contribute to the fund. (Franchise Agreement, Section 11.3) We will set the exact percentage that you must contribute and we may adjust the percentage periodically.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 20–27)
What This Means (2025 FDD)
According to Monicals Pizza's 2025 Franchise Disclosure Document, franchisees must have certain advertising materials approved by the company. Specifically, Monicals Pizza must approve the forms of advertising materials used for local advertising, grand opening advertising, and cooperative advertising.
During the first three months of operation, Monicals Pizza provides guidance and must review and approve the materials used for grand opening advertising. Franchisees are required to spend a minimum amount on local advertising and promotion during this initial period, with the specific amount determined by Monicals Pizza based on advertising costs in the area and the time of year.
Each month, franchisees must spend at least 2% of the previous month's gross sales on local advertising, promotions, and public relations. While franchisees pay for these ads directly, Monicals Pizza will provide general marketing guidelines and review and approve the advertisements. Monicals Pizza also maintains control over internet marketing, including the content on the Monicals Pizza website, and retains the sole right to approve any linking to or other use of the Monicals Pizza website.
Monicals Pizza may also develop a System-wide marketing fund, requiring franchisees to contribute a percentage of sales, which Monicals Pizza controls regarding creative concepts, materials, media, placement, and allocation of advertisements. Additionally, Monicals Pizza may create cooperative advertising programs for franchisees in a particular region, requiring participation and potentially establishing an advertising council for self-administration.