Does Monicals Pizza designate a non-exclusive area for franchisees, and what is it called?

According to Monicals Pizza's 2025 Franchise Disclosure Document, Monicals Pizza designates a non-exclusive area for franchisees. This area is referred to as the "area of primary responsibility." This designation occurs before the franchisee opens their Monicals Pizza restaurant.

This means that while Monicals Pizza grants franchisees a specific territory, it is not an exclusive territory. Monicals Pizza retains the right to establish other franchised or company-owned locations within the general vicinity of a franchisee's location.

For a prospective franchisee, this implies that while they will have a designated area where Monicals Pizza expects them to focus their marketing and operational efforts, they may face competition from other Monicals Pizza outlets. This is a common practice in franchising, as it allows the franchisor to expand the brand's presence while still providing franchisees with a defined customer base.