What cellphone numbers can a Monicals Pizza franchisee use for text marketing?
Monicals_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
- 11.5.4 Franchisee may engage in text marketing.
Franchisee may use only cellphone numbers obtained from guests of its restaurants. "Guests of its restaurants" shall include those guests who are physically present in the restaurant and those guests who have placed telephone orders or on-line orders with Franchisee's restaurant.
Franchisee is prohibited from enrolling guests using social media or other digital means (other than in conjunction with its on-line ordering platform).
Franchisee may market only to cellphone numbers from those guests that have "opted in" or agreed to be contacted through their cellphones for marketing purposes.
This program must be managed by an approved 3rd party vendor.
- 11.5.5 Consistent with Section 11.2.2 above, Franchisee shall submit all on-line advertising and promotional materials to Monical's for its prior approval.
Source: Item 23 — RECEIPTS (FDD pages 46–257)
What This Means (2025 FDD)
According to Monicals Pizza's 2025 Franchise Disclosure Document, a franchisee engaging in text marketing can only use cellphone numbers obtained from guests of their restaurants. This includes guests who are physically present in the restaurant and those who have placed telephone or online orders with the franchisee's restaurant.
Monicals Pizza franchisees are specifically prohibited from enrolling guests using social media or other digital means, except when it is done in conjunction with the online ordering platform. Furthermore, franchisees can only market to cellphone numbers from guests who have explicitly "opted in" or agreed to be contacted through their cellphones for marketing purposes. This ensures compliance with privacy regulations and respects customer preferences.
The text marketing program used by Monicals Pizza franchisees must be managed by a third-party vendor approved by the company. Additionally, all online advertising and promotional materials must be submitted to Monicals Pizza for prior approval, ensuring brand consistency and adherence to marketing standards.