What are the specific examples of Trade Secrets that Moes Southwest Grill considers proprietary?
Moes_Southwest_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
In addition, we or our affiliates may disclose to you Trade Secrets. "Trade Secrets" means information that derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use. Without limiting the definition of "Trade Secrets," the following are considered to be Trade Secrets: (i) the composition of our Proprietary Goods; (ii) our Recipes; (iii) advertising, marketing, and public relations strategies; and (iv) our marketing analyses.
Source: Item 14 — Patents, Copyrights, and Proprietary Information (FDD pages 73–75)
What This Means (2025 FDD)
According to Moes Southwest Grill's 2025 Franchise Disclosure Document, Trade Secrets are defined as information that holds independent economic value because it is not widely known or easily discovered by others who could profit from its use. Moes Southwest Grill specifically identifies several items as Trade Secrets. These include the composition of their Proprietary Goods, which likely refers to the ingredients, formulas, and methods used to create unique food items.
Additionally, Moes Southwest Grill considers their Recipes to be Trade Secrets, protecting the specific instructions and processes for preparing their menu items. The brand also classifies its advertising, marketing, and public relations strategies as Trade Secrets, encompassing the plans and methods used to promote the franchise and attract customers. Finally, Moes Southwest Grill includes its marketing analyses as Trade Secrets, which likely involves data and insights used to understand market trends and customer behavior.
Prospective franchisees should understand that these Trade Secrets are confidential and must be protected both during and after the franchise agreement. Franchisees are also responsible for ensuring their employees are aware of and adhere to these confidentiality restrictions. This protection of Trade Secrets is a common practice in franchising, as it safeguards the unique elements that contribute to a brand's competitive advantage.