What is the significance of the Baskin-Robbins trade name for potential Moes Southwest Grill franchisees?
Moes_Southwest_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
Baskin-Robbins is a franchisor of Baskin-Robbins® restaurants that offer ice cream, ice cream cakes and related frozen products, beverages and other products and services. Baskin-Robbins became an Affiliated Program through an acquisition in December 2020. Baskin-Robbins has offered franchises in the United States and certain international markets for Baskin-Robbins restaurants since March 2006. As of December 29, 2024, there were 2,245 franchised Baskin-Robbins restaurants operating in the United States. Of those 2,245 restaurants, 974 were single-branded Baskin-Robbins restaurants, two were Baskin-Robbins restaurants operating at a multi-brand location, and 1,269 were Dunkin' and Baskin-Robbins combo restaurants. Additionally, as of December 29, 2024, there were 5,651 singlebranded franchised Baskin-Robbins restaurants operating internationally and in Puerto Rico.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 10–23)
What This Means (2025 FDD)
According to the 2025 FDD, Baskin-Robbins is an affiliated brand of Moe's Southwest Grill. Specifically, Baskin-Robbins is a franchisor of ice cream restaurants that offer ice cream, ice cream cakes, related frozen products, beverages, and other services. Baskin-Robbins became an Affiliated Program through an acquisition in December 2020. As of December 29, 2024, there were 2,245 franchised Baskin-Robbins restaurants operating in the United States. Of those 2,245 restaurants, 974 were single-branded Baskin-Robbins restaurants, two were Baskin-Robbins restaurants operating at a multi-brand location, and 1,269 were Dunkin' and Baskin-Robbins combo restaurants. Additionally, as of December 29, 2024, there were 5,651 singlebranded franchised Baskin-Robbins restaurants operating internationally and in Puerto Rico.
This affiliation means that while a Moe's Southwest Grill franchisee is not obligated to purchase products or services from Baskin-Robbins, the option exists. This could present opportunities for cross-promotions or potential partnerships at the local level. It also demonstrates the scope and scale of the parent company, GoTo Foods, and its portfolio of brands.
Furthermore, the FDD indicates that Inspire International, DB Canada, DB China, DB Brasil, and BR UK offer and sell Baskin-Robbins franchises internationally. DB Brasil offers Dunkin' and Baskin-Robbins franchises in Brazil. This highlights the global presence and experience of the affiliated brands, which could indirectly benefit a Moe's Southwest Grill franchisee through shared resources or best practices within the GoTo Foods network.