Who sets the prices for Bottler Bottle/Can Beverages for Moes Southwest Grill?

According to Moe's Southwest Grill's 2025 Franchise Disclosure Document, the prices for Bottler Bottle/Can Beverages are set at the sole discretion of the Bottler. However, there is a condition that the Bottler will charge no more than price ceilings. These price ceilings for Bottler Bottle/Can Beverages are to be negotiated by the parties (presumably Moe's Southwest Grill and the Bottler) and, if mutually agreed, added to the agreement through an amendment.

This arrangement means that while the Bottler has the initial authority to set prices, Moe's Southwest Grill franchisees have some opportunity to negotiate a maximum price. This negotiation could help franchisees maintain profitability and competitiveness in their local markets. The final agreed-upon price ceilings would then be formally documented as part of the franchise agreement.

It is important for prospective Moe's Southwest Grill franchisees to understand the terms of the Bottler Bottle/Can Beverage program, including the process for negotiating price ceilings and the potential impact on their operating costs and revenue. Franchisees should engage in thorough due diligence to fully understand the pricing dynamics and ensure that the terms are favorable for their business.