What is the role of GoTo Rewards in relation to the Moes Southwest Grill franchise system?
Moes_Southwest_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
GoTo Foods Rewards, Inc. ("GoTo Rewards"), a Florida corporation formerly known as Focus Brands Rewards, Inc., is an indirect subsidiary of GoTo Foods that administers the gift card program for Restaurants and other brands in the GoTo Foods Portfolio (as defined below). See Item 8 for more information on our gift card program. GoTo Rewards shares our principal business address, has not conducted a business of the type that you will operate, and has not offered franchises in any line of business.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 10–23)
What This Means (2025 FDD)
According to the 2025 Moe's Southwest Grill Franchise Disclosure Document, GoTo Foods Rewards, Inc. (referred to as GoTo Rewards) is an indirect subsidiary of GoTo Foods. GoTo Rewards is responsible for administering the gift card program for Moe's Southwest Grill restaurants and other brands within the GoTo Foods Portfolio.
For a prospective franchisee, this means that GoTo Rewards handles the operational aspects of the gift card program, which is a common feature in many franchise systems. Franchisees don't have to manage the gift card program independently, as it is centrally administered by GoTo Rewards. This likely includes processing gift card transactions, tracking balances, and managing any related promotions or customer service inquiries.
It is important to note that GoTo Rewards shares the same principal business address as Moe's Southwest Grill but does not conduct a business of the type that a franchisee would operate, nor does it offer franchises in any line of business. Further details about the gift card program can be found in Item 8 of the FDD.