Does Moes Southwest Grill have the right to change the Intellectual Property used in the System?

According to the 2025 Moe's Southwest Grill Franchise Disclosure Document, Moe's Southwest Grill has the right to change, discontinue, or substitute any of its intellectual property. This includes adopting entirely different or new intellectual property for use within the Moe's Southwest Grill system. This right is held in Moe's Southwest Grill's sole discretion, and they will provide reasonable notice to franchisees regarding such changes.

As a franchisee, you are obligated to implement any changes to the intellectual property at your own expense, and within the timeframe that Moe's Southwest Grill specifies. This could involve updating signage, marketing materials, or other branded items to reflect the new intellectual property.

This clause ensures that Moe's Southwest Grill can adapt its brand and system to market trends and competitive pressures. While franchisees bear the cost of implementing these changes, the franchisor is responsible for providing reasonable notice. This allows franchisees time to prepare for and execute the required updates. Franchisees should factor in potential costs associated with these changes when assessing the overall investment and operational expenses of a Moe's Southwest Grill franchise.