For reporting purposes, how does Moes Southwest Grill define 'Gross Sales'?

According to Moe's Southwest Grill's 2025 Franchise Disclosure Document, the definition of "Gross Sales" is specific to reporting requirements and differs from how it's calculated for royalty fees and advertising contributions. For reporting purposes only, Gross Sales is defined as Net Sales plus any discounts from redemptions of coupons and other reductions that were used to calculate Net Sales.

This means that when a Moe's Southwest Grill franchisee reports their Gross Sales to the franchisor, they need to add back the value of any discounts or coupons they accepted from customers. This likely provides Moe's Southwest Grill with a clearer picture of the total revenue generated before any promotional discounts are applied.

It is important to note that this definition is solely for reporting to Moe's Southwest Grill and does not affect the calculation of royalty fees or advertising contributions, which are likely based on a different metric such as Net Sales. Franchisees should pay close attention to the distinction between these two calculations to ensure accurate reporting and payment of fees.