What is the 'Primary Mark' for a Moe's Southwest Grill franchise?

According to the 2025 Moe's Southwest Grill Franchise Agreement, the 'Primary Mark' is MOE'S SOUTHWEST GRILL®. This mark is central to the franchise system, representing the brand's identity and goodwill. As a franchisee, you are granted the right to use this mark in connection with the operation of your franchised restaurant, provided you comply with the terms and conditions outlined in the franchise agreement.

The franchise agreement emphasizes the importance of adhering to Moe's Southwest Grill's standards and specifications when using the Primary Mark. This ensures consistency across all franchise locations and protects the brand's reputation. Unauthorized use of the Primary Mark could lead to legal action and termination of the franchise agreement.

Prospective franchisees should understand that the Primary Mark is a valuable asset of Moe's Southwest Grill. The success of the franchise depends, in part, on maintaining the integrity and distinctiveness of this mark. Therefore, it is crucial to follow the franchisor's guidelines and protect the Primary Mark from misuse or infringement.