What is the gross carrying amount for tradenames, classified as indefinite-lived intangibles, according to the receipts table for Moes Southwest Grill?

According to Moe's Southwest Grill's 2025 Franchise Disclosure Document, the gross carrying amount for tradenames, which are classified as indefinite-lived intangibles, is detailed in Item 23, Receipts. There are two tables provided that contain this information. In the first table, the gross carrying amount for tradenames is listed as $306,123. In the second table, the gross carrying amount is $484,523.

These figures represent the initial cost or value assigned to the Moe's Southwest Grill tradenames on the company's balance sheet before any accumulated amortization or impairment charges. Since tradenames are considered indefinite-lived intangible assets, they are not amortized but are instead tested for impairment annually or when events suggest their value may have declined.

A prospective franchisee should understand that these values reflect the franchisor's accounting of its brand assets. While franchisees do not directly 'own' a portion of these tradenames, the strength and recognition of the Moe's Southwest Grill brand are crucial to their business's success. Impairment of these assets could signal brand challenges, though no impairment losses were recorded for intangible assets for the fiscal years ended December 29, 2024, December 31, 2023, and December 25, 2022.