Can other Moes Southwest Grill franchisees be required to contribute to a different advertising fund?

According to Moe's Southwest Grill's 2025 Franchise Disclosure Document, other franchisees may be required to contribute to a different advertising fund. The FDD states that while franchisees typically contribute to the Ad Fund, Moe's Southwest Grill's "other franchisees may not be required to contribute to the Ad Fund, may be required to contribute to the Ad Fund at a different rate than you, or may be required to contribute to a different advertising fund."

This means that as a Moe's Southwest Grill franchisee, you may be contributing to the Ad Fund while other franchisees are contributing to a different fund, possibly managed separately or used for different advertising initiatives. This could be based on location, franchise agreement terms, or other factors determined by Moe's Southwest Grill. It's important to note that the contribution rates to these different funds can also vary among franchisees.

This clause provides Moe's Southwest Grill with flexibility in managing advertising funds across its franchise system. A prospective franchisee should inquire about the specific circumstances under which some franchisees might contribute to different advertising funds and how those funds are managed and utilized compared to the standard Ad Fund. Understanding the potential differences in advertising fund contributions and usage is crucial for assessing the overall marketing support and obligations as a Moe's Southwest Grill franchisee.