Is a Moes Southwest Grill franchisee required to participate in the Gift Card and Loyalty Programs?
Moes_Southwest_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
endor (and we may collect from you the related upfront and ongoing fees for such POS System and pay the vendor on your behalf) and POS System support services from our affiliate. We may require you to maintain other support service contracts and/or maintenance service contracts from us, our affiliates, or designated Approved Suppliers.
We require you to accept major credit cards (Visa, MasterCard, American Express, and Discover) and other major payment methods (such as Apple Pay and Google Pay) for customer purchases, participate in our Gift Card and Loyalty Programs, and participate in our in-shop mobile and online ordering program. These programs may require that you invest in additional equipment and incur fees from the credit card processing vendors, gift card processing vendors, and other hardware and software vendors that we designate.
We require you to purchase and maintain specific types of insurance coverage as described in more detail in the Franchise Agreement and the Manuals from insurance companies that meet our minimum Standards. We also specify the minimum amounts of insurance coverage you must maintain.
Source: Item 16 — Restrictions on What the Franchisee May Sell (FDD pages 76–77)
What This Means (2025 FDD)
According to Moe's Southwest Grill's 2025 Franchise Disclosure Document, franchisees are required to participate in the Gift Card and Loyalty Programs. Specifically, franchisees must participate in these programs, as well as credit card and other payment programs, customer tracking programs, incentive programs, reward programs, and other types of programs that Moe's Southwest Grill develops or designates to support and promote the system. These are collectively referred to as "Customer Card Programs."
This participation includes installing any necessary acceptance systems, hardware, and software for these programs to operate with the computer system at the franchisee's sole expense. Franchisees must also obtain required services and supplies and pay all associated fees charged by Moe's Southwest Grill, its affiliates, or approved suppliers. Any fees charged by Moe's Southwest Grill or its affiliates related to these programs will not exceed 110% of their actual costs and expenses.
Furthermore, Moe's Southwest Grill requires franchisees to accept major credit cards and other major payment methods, such as Apple Pay and Google Pay, for customer purchases. Participation in the Gift Card and Loyalty Programs, as well as the in-shop mobile and online ordering program, is mandatory. These programs may necessitate additional investments in equipment and fees from credit card processing vendors, gift card processing vendors, and other hardware and software vendors designated by Moe's Southwest Grill. This ensures uniformity and integration of customer-focused programs across all franchise locations.