Is a Moes Southwest Grill franchisee required to participate in Customer Card Programs?
Moes_Southwest_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
- 12.9 Customer Card Programs.
At your expense, you must fully participate in gift card programs, loyalty programs, credit card and other payment programs, customer tracking programs, incentive programs, reward programs, and other types of programs ("Customer Card Programs") that we develop or designate to support and promote the System.
These Customer Card Programs may also promote, or involve the participation of, restaurants or businesses other than Businesses, such as restaurants or businesses operated under different brands that are operated or licensed by our affiliates.
You must comply with all our procedures and policies for Customer Card Programs in the Manuals.
You will, at your sole expense, promptly install at the Franchised Business any acceptance system for Customer Card Programs and/or hardware and software necessary for Customer Card Programs to operate with the Computer System.
You must also obtain any services and supplies we require in connection with Customer Card Programs and pay all fees charged by us, our affiliates, or our Approved Suppliers in connection with Customer Card Programs.
Any fees that we or our affiliates charge you related to Customer Card Programs will not exceed 110% of our or our affiliates' actual costs and expenses related to such products or services.
Customer Card Programs may use aspects of the Computer System.
Source: Item 22 — Contracts (FDD page 92)
What This Means (2025 FDD)
According to Moe's Southwest Grill's 2025 Franchise Disclosure Document, franchisees are required to participate fully in Customer Card Programs. These programs include gift card, loyalty, credit card, customer tracking, incentive, and reward programs that Moe's Southwest Grill develops or designates to support and promote the system.
The franchisee is responsible for all expenses associated with these programs. This includes installing any acceptance systems, hardware, or software necessary for the Customer Card Programs to operate with the computer system at the franchised business. Franchisees must also obtain required services and supplies and pay all associated fees charged by Moe's Southwest Grill, its affiliates, or approved suppliers.
Fees charged by Moe's Southwest Grill or its affiliates for Customer Card Programs will not exceed 110% of their actual costs and expenses related to these programs. These Customer Card Programs may also involve or promote other restaurants or businesses operated under different brands that are operated or licensed by Moe's Southwest Grill's affiliates. Franchisees must comply with all procedures and policies for Customer Card Programs as outlined in the manuals.