How are 'Fountain Beverages' defined in the agreement for Moes Southwest Grill?

According to the 2025 FDD, the definition of "Fountain Beverages" in the context of the Moe's Southwest Grill franchise agreement refers to beverages served through dispensers, as well as any carbonated beverages that are not sold in bottles or cans. This definition is important because it distinguishes between different types of beverages sold at Moe's Southwest Grill restaurants and helps clarify which beverages are subject to specific terms and conditions within the franchise agreement, particularly concerning supply, equipment, and marketing programs.

For a prospective Moe's Southwest Grill franchisee, understanding this definition is crucial for several reasons. It dictates which beverages must be sourced through approved suppliers, potentially impacting costs and profit margins. It also affects the type of equipment, such as dispensers, that the franchisee will need to lease or purchase, and the related support or funding that Moe's Southwest Grill may provide. Additionally, the definition helps determine which beverages are included in marketing and promotional programs offered by The Coca-Cola Company, as outlined in the agreement.

Furthermore, the distinction between fountain beverages and bottled/canned beverages ensures compliance with the Coca-Cola Company's beverage program. The agreement specifies that Moe's Southwest Grill franchisees must adhere to quality beverage standards and equipment specifications for fountain beverages. This adherence helps maintain consistency and quality across all Moe's Southwest Grill locations, which is essential for brand reputation and customer satisfaction. Franchisees should pay close attention to these definitions to ensure they meet all contractual obligations and maintain the standards set by both Moe's Southwest Grill and its beverage suppliers.