What factors might a site selection analysis for a Moes Southwest Grill location include?
Moes_Southwest_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
if it meets our minimum site criteria, at which point it will become the Accepted Location. You may not acquire the Accepted Location until we have accepted it. If you and we have not agreed on an Accepted Location at the time we sign the Franchise Agreement, you must select a location that complies with our site selection criteria within a geographic area that we specify. For any proposed site, we may require you to obtain a site selection analysis from an Approved Supplier, which may include an analysis of such factors as traffic patterns, demographics, and competitors within the market
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 53–68)
What This Means (2025 FDD)
According to Moes Southwest Grill's 2025 Franchise Disclosure Document, the site selection analysis may include several factors. Moes Southwest Grill may require a franchisee to obtain a site selection analysis from an approved supplier, which could cost between $2,500 and $5,000. This analysis may look at traffic patterns, demographics, and the competitive landscape within the market.
Moes Southwest Grill considers factors such as population density and demographics, traffic flow, pedestrian traffic counts, visibility, parking, access, household income, and local competition, including other restaurants, when determining whether to accept a site. These criteria help Moes Southwest Grill assess the potential success of a location before it is approved for a franchise.
While Moes Southwest Grill may assist in selecting a site, they are not obligated to do so. The brand also expects franchisees to retain an independent expert to evaluate the suitability of a proposed site and conduct their own investigation. The franchisor disclaims any responsibility for the suitability of the accepted location, emphasizing that their acceptance is based solely on meeting minimum site selection criteria and not a guarantee of success.