How does Moes Southwest Grill determine the most effective advertising methods?
Moes_Southwest_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
pose to relocate your Restaurant in accordance with the site selection criteria provisions described above in this Item. (Franchise Agreement - Section 5.5)
- 8. Remodeling Review. We will review and approve or disapprove your general contractor and proposed replacement designs, furniture, fixtures, equipment, and décor when you refresh or remodel your Restaurant. (Franchise Agreement - Section 12.6)
Advertising
Our Advertising. We are not obligated to conduct any advertising. We may periodically formulate, develop, produce, and conduct, at our sole discretion, advertising or promotional programs in such form and medium as we determine to be most effective. We may make available to you for you to purchase approved advertising and promotional materials, including signs, posters, collaterals, etc.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 53–68)
What This Means (2025 FDD)
According to the 2025 FDD, Moes Southwest Grill retains full discretion over advertising and promotional programs. Moes Southwest Grill is not obligated to conduct any advertising but may periodically create and implement advertising or promotional programs they deem most effective. They can also offer franchisees the option to purchase approved advertising and promotional materials.
The advertising and promotions conducted by Moes Southwest Grill are intended to maximize public recognition and patronage of the system. They have the right to use any media, create any programs, and allocate advertising expenditures to regions or locales they deem appropriate. Moes Southwest Grill's decisions are made with the goal of determining the most effective approach for the brand.
Moes Southwest Grill uses an Ad Fund, which franchisees contribute to monthly. Currently, this contribution is 3% of Net Sales, but Moes Southwest Grill can increase it to 4% with notice. The Ad Fund covers various advertising costs, including digital campaigns, public relations, market research, and website maintenance. Franchisees should note that Moes Southwest Grill is not obligated to spend Ad Fund monies in proportion to individual contributions or ensure direct benefits to each franchisee's location.