What is the definition of 'Fountain Beverages' for a Moes Southwest Grill franchise?

According to Moe's Southwest Grill's 2025 Franchise Disclosure Document, 'Fountain Beverages' are defined as beverages served through dispensers and any carbonated beverages that are not bottle or can beverages. This definition is important for franchisees as it clarifies which beverages are subject to specific agreements and standards set by Moe's and its beverage suppliers.

The distinction between fountain beverages and bottled or canned beverages is relevant because Moe's Southwest Grill franchisees are required to adhere to specific fountain programs. For example, franchisees must serve a core brand set of company fountain beverages, including Coca-Cola, Diet Coke, and Sprite, on legacy dispensers. The remaining fountain beverages are jointly selected by the franchisee and the company. All fountain beverages served must be company fountain beverages, although there are exceptions for Dr Pepper in Texas and Oklahoma and any competitive beverages included in the standard Freestyle brand set on Freestyle dispensers.

Understanding the definition of 'Fountain Beverages' helps franchisees comply with the Coca-Cola Company Moe's Franchisee Participation Agreement, which outlines the terms for beverage supply, equipment, and marketing programs. Franchisees need to be aware of these distinctions to ensure they are purchasing the correct products, using the appropriate equipment (Legacy Dispensers or Freestyle Dispensers), and adhering to the required beverage standards. This ensures consistency and quality across all Moe's Southwest Grill locations.