For Moes Southwest Grill, what is the definition of 'Competitive Beverage'?

According to Moe's Southwest Grill's 2025 Franchise Disclosure Document, a 'Competitive Beverage' is defined as any beverage that is not a 'Company Beverage'. This definition is found within the context of the Coca-Cola Company Moe's Franchisee Participation Agreement, which outlines the beverage program requirements for franchisees.

For a prospective Moe's Southwest Grill franchisee, this means that they are generally required to serve Coca-Cola Company beverages in their restaurants. Any non-Coca-Cola beverage would be considered a 'Competitive Beverage' under the terms of the agreement. This restriction is intended to ensure consistency and adherence to the brand's beverage offerings, as well as to maintain the relationship between Moe's Southwest Grill and The Coca-Cola Company.

However, there are some exceptions. Moe's Southwest Grill franchisees in Texas and Oklahoma can serve a 'Fountain Beverage Permitted Exception' on one valve per Legacy Dispenser, subject to fair share provisions. Additionally, any 'Competitive Beverages' included in the standard Freestyle brand set on Freestyle Dispensers are also permitted. These exceptions provide some flexibility for franchisees to cater to local preferences or offer a wider variety of beverage options while still primarily adhering to the Coca-Cola beverage program.

It is important for potential franchisees to carefully review the Coca-Cola Company Moe's Franchisee Participation Agreement and understand the specific requirements and exceptions related to beverage offerings. Understanding these stipulations is crucial for budgeting and planning the restaurant's inventory and operations.