What constitutes misuse of the Marks that could lead to termination of the Moes Southwest Grill franchise agreement?
Moes_Southwest_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use any Mark or any words or designations similar to the Marks (i) as part of any corporate or legal business name, (ii) with any prefix, suffix or other modifying words, terms, designs or symbols (other than logos we have licensed to you), (iii) in selling any unauthorized services or products, (iv) as part of any domain name, electronic address, metatag, search engine keyword, social media account, or otherwise in connection with any website or other electronic medium without our consent, or (v) in any other manner we have not expressly authorized in writing.
No materials on which any of the Marks appears will be used by you without our prior written approval, which may be revoked at any time upon reasonable notice to you.
Source: Item 22 — Contracts (FDD page 92)
What This Means (2025 FDD)
According to the 2025 Moe's Southwest Grill Franchise Disclosure Document, several actions constitute misuse of the brand's Marks, which could lead to termination of the franchise agreement. Moe's Southwest Grill explicitly prohibits franchisees from using any Mark or similar designations as part of any corporate or legal business name. Additionally, franchisees cannot use the Marks with any prefix, suffix, or other modifying words, terms, designs, or symbols, except for logos that Moe's Southwest Grill has licensed to them.
Franchisees are also prohibited from using the Marks in selling any unauthorized services or products, which are not approved by Moe's Southwest Grill. The Marks cannot be used as part of any domain name, electronic address, metatag, search engine keyword, social media account, or in connection with any website or other electronic medium without the franchisor's explicit consent. Any other usage of the Marks that Moe's Southwest Grill has not expressly authorized in writing is also considered a misuse.
Furthermore, franchisees must obtain prior written approval from Moe's Southwest Grill for any materials on which the Marks appear, and this approval can be revoked at any time with reasonable notice. These stipulations are in place to protect the integrity and uniformity of the Moe's Southwest Grill brand, ensuring that all franchisees adhere to the standards and guidelines set forth by the franchisor. Failure to comply with these regulations can result in the termination of the franchise agreement.