What are 'Bottle/Can Beverage Permitted Exceptions' in the context of the agreement for Moes Southwest Grill?

According to the 2025 Moe's Southwest Grill Franchise Disclosure Document, 'Bottle/Can Beverage Permitted Exceptions' are defined as Competitive Beverages that are Bottle/Can Beverages and are not cola Bottle/Can Beverages or Products of PepsiCo. This definition is part of the agreement between the franchisee (referred to as 'Customer') and The Coca-Cola Company ('Company').

In practical terms, this means that while Moe's Southwest Grill franchisees are generally required to sell Coca-Cola products in bottles and cans, they are allowed to sell certain competitive beverages in bottles and cans, provided those beverages are not cola-flavored or products from PepsiCo. This exception allows franchisees some flexibility to cater to local preferences or offer alternatives without violating the primary beverage agreement with Coca-Cola.

This exception is important for franchisees as it allows them to offer a limited selection of non-cola, non-Pepsi bottled and canned beverages, potentially increasing customer satisfaction and sales. However, franchisees must be careful to ensure that any beverages they offer under this exception meet the specific criteria outlined in the agreement to avoid violating the terms of their franchise agreement with Moe's Southwest Grill and their beverage agreement with Coca-Cola.