According to the agreement, what does 'Beverage' exclude at Moes Southwest Grill?

According to the 2025 Moe's Southwest Grill Franchise Disclosure Document, the term 'Beverage' is specifically defined within the context of the agreement. The agreement specifies that 'Beverage' encompasses all soft drinks and other non-alcoholic beverages. However, there is a clear exclusion: brewed coffee and tea are not considered beverages under the terms of this agreement. This definition is important for understanding the scope of various clauses within the agreement, particularly those related to beverage supply, marketing, and competitive restrictions.

For a prospective Moe's Southwest Grill franchisee, this definition clarifies what types of drinks are subject to the specific terms outlined in the Coca-Cola Company Moe's Franchisee Participation Agreement. For instance, the agreement dictates that Covered Outlets must serve Company Fountain Beverages, with some exceptions for Competitive Beverages. However, since brewed coffee and tea are excluded from the definition of 'Beverage', these restrictions would not apply to them. This exclusion provides the franchisee with some flexibility in sourcing and offering coffee and tea products.

This distinction is crucial for compliance with the agreement and for making informed business decisions regarding beverage offerings. Franchisees should pay close attention to this definition to ensure they adhere to the stipulated requirements for soft drinks and other non-alcoholic beverages while understanding their options for coffee and tea. Understanding this definition helps franchisees navigate the complexities of the agreement and optimize their beverage strategy within the bounds of the franchise terms.