What is the role of the Co-brand in the Marble Slab Creamery Co-Brand Addendum?
Marble_Slab_Creamery Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, the term Restaurant refers to Restaurants operating (i) under only the Proprietary Marks and only offering the products of the System, and (ii) Restaurants co-branded with other food concepts and offering products of other systems (each a "Co-Brand Store"). The entities that license or franchise the other concepts and systems in co-branded Restaurants are referred to as "Co-Brand Licensors";
Co-branded Menu Items and Merchandise.
Notwithstanding anything to the contrary in the Lead Franchise Agreement and/or the Co-branded Franchise Agreement(s), Franchisor and the Cobrand(s) agree and consent to Franchisee offering and selling from the Business such services, menu items, products, merchandise and other products of the Lead Franchisor and each of the Co-brand(s) as Franchisor designates in writing to Franchisee and; provided that the Lead Franchisor and the applicable Co-brand(s) (subject to Franchisor's consent) reserve the right to modify, supplement or change the services, menu items, merchandise and/or other products it authorizes to be offered and sold from the Business.
Co-branded Addendum to Manual.
Franchisee acknowledges and agrees that Franchisor has been authorized to act on behalf of the Co-brand(s), as applicable, to supervise and assist Franchisee's operation of the Business.
Following the execution of this Addendum, each Co-brand or Franchisor will provide Franchisee (or will provide Franchisee access to), on loan, an operations manual (the "Cobranded Manual"), or an addendum to Franchisor's manual (the "Franchisor Manual" and together, the "Co-branded Manuals") and Co-brand(s)' product and menu specifications, purchase orders, design specifications and uniforms; display of signs and notices; authorized and required equipment and fixtures, including specifications therefor; usage of the Co-branded Marks; décor; local advertising formats; and such other matters and policies as Franchisor may reasonably elect to include which relate to the operation of the Business as a co-branded food service business.
Further, Franchisor, on its own behalf and on behalf of the Co-brand(s), as applicable, may provide to Franchisee, from time to time as Franchisor deems appropriate, further advice and/or written materials concerning the operation of the Business as a co-branded food service business, including
Source: Item 22 — CONTRACTS (FDD page 101)
What This Means (2025 FDD)
According to the 2025 Marble Slab Creamery Franchise Disclosure Document, a Co-Brand Licensor is an entity that licenses or franchises other concepts and systems in co-branded restaurants. Marble Slab Creamery may authorize franchisees to operate Restaurants co-branded with other food concepts and offering products of other systems, which are referred to as Co-Brand Stores.
Marble Slab Creamery and the Co-brand agree and consent to the franchisee offering and selling services, menu items, products, merchandise and other products of Marble Slab Creamery and each of the Co-brand(s) as Marble Slab Creamery designates in writing to the franchisee. The Lead Franchisor and the applicable Co-brand(s) reserve the right to modify, supplement, or change the services, menu items, merchandise and/or other products it authorizes to be offered and sold from the Business, subject to Marble Slab Creamery's consent.
Marble Slab Creamery is authorized to act on behalf of the Co-brand(s), as applicable, to supervise and assist franchisee's operation of the business. Following the execution of the addendum, each Co-brand or Marble Slab Creamery will provide franchisee (or will provide franchisee access to), on loan, an operations manual (the "Cobranded Manual"), or an addendum to Marble Slab Creamery's manual (the "Franchisor Manual" and together, the "Co-branded Manuals") and Co-brand(s)' product and menu specifications, purchase orders, design specifications and uniforms; display of signs and notices; authorized and required equipment and fixtures, including specifications therefor; usage of the Co-branded Marks; décor; local advertising formats; and such other matters and policies as Marble Slab Creamery may reasonably elect to include which relate to the operation of the Business as a co-branded food service business. Further, Marble Slab Creamery, on its own behalf and on behalf of the Co-brand(s), as applicable, may provide to franchisee, from time to time as Marble Slab Creamery deems appropriate, further advice and/or written materials concerning the operation of the Business as a co-branded food service business.