What was the reported total value of trademarks for Marble Slab Creamery in 2023?
Marble_Slab_Creamery Franchise · 2025 FDDAnswer from 2025 FDD Document
S, NET
Goodwill was $5.8 million as of both December 29, 2024 and December 31, 2023.
Intangible assets consisted of the following as of December 29, 2024 and December 31, 2023 (in millions):
| 2 | 024 | 2023 | |
|---|---|---|---|
| Franchise agreements | $ | 1 |
Source: Item 21 — FINANCIAL STATEMENTS (FDD pages 100–101)
What This Means (2025 FDD)
According to Marble Slab Creamery's 2025 Franchise Disclosure Document, the total value of trademarks reported for the fiscal year ended December 31, 2023, was $28.1 thousand. This figure represents the estimated fair value of the Marble Slab Creamery trademarks as of that date.
It is important to note that trademarks, classified as intangible assets with indefinite lives, are not amortized but are reviewed for impairment annually or more frequently if indicators arise. This means that Marble Slab Creamery assesses the value of its trademarks regularly and adjusts the value if there are significant changes in market conditions or the brand's performance.
For a prospective franchisee, this valuation indicates the financial importance Marble Slab Creamery places on its brand recognition and intellectual property. The consistent valuation year-over-year suggests a stable brand value. However, it is essential for franchisees to understand how these intangible assets are managed and protected, as the strength of the trademark directly impacts the brand's ability to attract and retain customers.