How many franchised Marble Slab Creamery outlets were operating at the end of 2023?

According to Marble Slab Creamery's 2025 Franchise Disclosure Document, there were 248 franchised outlets operating at the end of 2023. This number reflects a net decrease of 2 units from the beginning of the year, when there were 250 franchised outlets.

This information is crucial for potential franchisees as it provides a snapshot of the brand's recent performance in terms of outlet numbers. A decrease in the number of franchised outlets could indicate potential challenges within the franchise system, such as closures or terminations. However, it is important to consider the specific reasons for the net change, as some closures may be due to strategic decisions or transfers rather than business failures.

Reviewing the historical data from 2022 to 2024, as presented in the table, offers a broader perspective on the stability and growth of the Marble Slab Creamery franchise system. While 2023 saw a slight decrease, 2024 shows a small increase of 1 unit, indicating a potential stabilization or recovery. Prospective franchisees should investigate the reasons behind these changes to assess the overall health and trajectory of the franchise opportunity.

It is also worth noting that Marble Slab Creamery had no company-owned stores during this period. This indicates that the brand's growth strategy relies solely on franchising, making the success and stability of its franchisees paramount to the overall success of the brand.