Where are Marble Slab Creamery franchisees permitted to use the Proprietary Marks?
Marble_Slab_Creamery Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.1.2 Franchisee will use the Proprietary Marks only for the operation of the Restaurant and only at the Accepted Location or in advertising for the business conducted at or from the Accepted Location.
Unless otherwise authorized or required by Franchisor, Franchisee will not use the Proprietary Marks in connection with the operation of an Internet website or in connection with any advertising on an Internet website.
6.1.3 Unless otherwise authorized or required by Franchisor, Franchisee will operate and advertise the Restaurant only under the name "MARBLE SLAB CREAMERY," without prefix or suffix, and will require all advertising and promotional materials, signs, decorations, paper goods (including disposable food containers and napkins), and other items which may be designated by Franchisor to bear the Proprietary Marks in the form, color, location, and manner prescribed by Franchisor.
6.1.4 During the term of this Agreement and any renewal hereof, Franchisee will identify itself as the franchisee of the Restaurant in conjunction with any use of the Proprietary Marks, including, but not limited to, on invoices, business cards, stationery, order forms, receipts, and contracts, as well as at such conspicuous locations on the premises of the Restaurant as Franchisor may designate in writing.
Source: Item 22 — CONTRACTS (FDD page 101)
What This Means (2025 FDD)
According to Marble Slab Creamery's 2025 Franchise Disclosure Document, franchisees are generally permitted to use the Proprietary Marks only for the operation of their restaurant at the Accepted Location or in advertising for the business conducted at or from that location. Unless specifically authorized or required by Marble Slab Creamery, franchisees cannot use the Proprietary Marks in connection with any Internet website or advertising. Franchisees must operate and advertise the restaurant only under the name "MARBLE SLAB CREAMERY," without any additional prefixes or suffixes, and ensure that all advertising, promotional materials, signs, paper goods, and other designated items bear the Proprietary Marks in the manner prescribed by Marble Slab Creamery.
During the term of the Franchise Agreement, franchisees must identify themselves as a franchisee of Marble Slab Creamery in conjunction with any use of the Proprietary Marks. This includes on invoices, business cards, stationery, order forms, receipts, and contracts, as well as in conspicuous locations on the restaurant premises as designated by Marble Slab Creamery in writing. This ensures clear communication to customers and business partners about the franchisee's affiliation with the Marble Slab Creamery brand.
Upon termination or expiration of the Franchise Agreement, the franchisee’s right to use the Proprietary Marks immediately ceases. The franchisee must discontinue operating the franchised business and cannot represent themselves as a current or former Marble Slab Creamery franchisee. They must also cease using any confidential methods, procedures, or techniques associated with the Marble Slab Creamery system, including the Proprietary Marks and all other distinctive elements associated with the system. This includes removing all signs, advertising materials, and other articles displaying the Proprietary Marks. Franchisees must also cancel any assumed name registrations containing "MARBLE SLAB CREAMERY" or any other Marble Slab Creamery trademark.