What must a Marble Slab Creamery franchisee do with their grand opening marketing plan?
Marble_Slab_Creamery Franchise · 2025 FDDAnswer from 2025 FDD Document
nder the Proprietary Marks, including the Restaurant developed and operated hereunder, by among other things, geographic region, address, telephone number(s), and menu items. Such web-site(s) may also include one or more interior pages dedicated to the sale of franchises by Franchisor and/or relations with Franchisor's or its Affiliate's investors.
- 10.4 In connection with the opening of the Restaurant at the Accepted Location, Franchisee must spend a minimum of $5,000 for grand opening marketing and promotion in the two weeks prior to opening the Restaurant at the Accepted Location and the six weeks after opening the Restaurant at the Accepted Location in accordance with a plan that Franchisee must submit to Franchisor. Franchisor has the right to modify Franchisee's grand opening plan, in Franchisor's sole discretion. No amount paid by Franchisee for Franchisee's grand opening will be credited toward any of Franchisee's other marketing obligations. Franchisee must provide Franchisor with supporting documentation evidencing these expenditures upon request. Franchisor reserves the right to collect this grand opening marketing and promotion amount. If Franchisor collects this fee (rather than having Franchisee spend this
Source: Item 22 — CONTRACTS (FDD page 101)
What This Means (2025 FDD)
According to Marble Slab Creamery's 2025 Franchise Disclosure Document, a franchisee is required to submit a grand opening marketing and promotion plan to the franchisor. This plan must detail how the franchisee intends to spend a minimum of $5,000 on marketing and promotion activities. These activities must occur within the two weeks leading up to the store's opening and the six weeks following the opening.
Marble Slab Creamery retains the right to modify the franchisee's grand opening plan at its discretion. The franchisee must also provide supporting documentation to evidence these expenditures upon request. It's important to note that the amount spent on the grand opening cannot be credited towards any other marketing obligations the franchisee may have.
Marble Slab Creamery also reserves the right to collect the grand opening marketing and promotion amount directly from the franchisee. If Marble Slab Creamery chooses to collect this fee, it will either reimburse the franchisee for pre-approved, documented grand opening marketing expenditures (up to $5,000) or directly pay the franchisee's vendors for pre-approved grand opening marketing expenditures (also up to $5,000). This ensures that the grand opening marketing efforts align with the brand's standards and strategies.