Where can a Marble Slab Creamery franchisee find guidelines regarding advertising in general?
Marble_Slab_Creamery Franchise · 2025 FDDAnswer from 2025 FDD Document
Except for our guidelines regarding advertising in general, which can be found in our Franchise Agreement, we place no specific limits on your ability to advertise or solicit or accept orders to be filled at your Restaurant and you may not provide delivery services or catering services (directly or through any third party, including Uber Eats, GrubHub and DoorDash) without first obtaining our prior written consent, which we may grant or deny in our sole discretion, and which if granted, may be subject to any conditions and restrictions we may impose, including your strict adherence to our system standards and restrictions regarding the types of products and services you may offer and the geographic area in which you may provide such delivery and/or catering services.
Source: Item 16 — RESTRICTIONS ON WHAT FRANCHISEE MAY SELL (FDD pages 73–74)
What This Means (2025 FDD)
According to the 2025 Marble Slab Creamery Franchise Disclosure Document, guidelines regarding advertising in general can be found in the Franchise Agreement. Aside from these general guidelines, Marble Slab Creamery places no specific limits on a franchisee's ability to advertise or solicit orders to be fulfilled at their restaurant. However, franchisees must adhere to the rules provided in the manuals.
It's important to note that franchisees need specific approval from Marble Slab Creamery to use other distribution channels like the Internet, catalog sales, or telemarketing. Franchisees also cannot operate a website or use Marble Slab Creamery's trademarks on the Internet without approval. Marble Slab Creamery and its affiliates have the right to market products and services under the Marble Slab Creamery name through various outlets and distribution channels, including the Internet, without compensating franchisees.
Marble Slab Creamery also directs all marketing programs and has sole discretion over the concepts, materials, and media used in such programs, including placement and allocation on a national, regional, or local basis. Franchisees contribute to the Marketing Fund, which is used for advertising and promotional activities. Up to 15% of the contributions to the fund may be used for soliciting franchise sales.