What constitutes a 'Non-Traditional Venue/Excluded Venue' for a Marble Slab Creamery restaurant?
Marble_Slab_Creamery Franchise · 2025 FDDAnswer from 2025 FDD Document
A "Non-Traditional Venue/Excluded Venue" means a site, venue or location within another primary business or in conjunction with other businesses or at institutional settings, including, toll roads, highway travel plazas, hotels and motels, casinos and casino adjacent locations, airports, sports arena, stadiums, bus stations, train stations, theme parks, amusement facilities, military and other governmental facilities, movie theaters, hospitals, grocery stores, supermarkets, convenience stores, schools, college and university campuses, piers, gyms, offices or in-plant food service facilities, shopping mall food courts operated by a master concessionaire, and any site for which the lessor, owner or operator has indicated its intent to prefer or limit the operation of its food service facilities to a master concessionaire or contract food service provider.
Source: Item 12 — TERRITORY (FDD pages 62–68)
What This Means (2025 FDD)
According to Marble Slab Creamery's 2025 Franchise Disclosure Document, a "Non-Traditional Venue/Excluded Venue" is defined as a location within another primary business, in conjunction with other businesses, or at institutional settings. These venues encompass a wide array of locations, including toll roads, highway travel plazas, hotels, motels, casinos, and locations adjacent to casinos.
Further examples of Non-Traditional Venues for Marble Slab Creamery include airports, sports arenas, stadiums, bus stations, train stations, theme parks, amusement facilities, military and other governmental facilities, movie theaters, and hospitals. The definition also extends to grocery stores, supermarkets, convenience stores, schools, college and university campuses, piers, gyms, offices, and in-plant food service facilities.
Finally, the definition includes shopping mall food courts operated by a master concessionaire, and any site where the lessor, owner, or operator intends to prefer or limit the operation of its food service facilities to a master concessionaire or contract food service provider. This broad definition allows Marble Slab Creamery to establish locations in diverse settings that might not be suitable for a traditional stand-alone restaurant.