Upon termination of the agreement, what must a Management Recruiters franchisee do regarding the Secondary Name?

According to Management Recruiters' 2024 Franchise Disclosure Document, a franchisee must cease using the Secondary Name upon termination of the franchise agreement. The franchisee must stop using the Secondary Name in the same way they must stop using the Marks associated with Management Recruiters.

Management Recruiters grants franchisees the right to use a Secondary Name, provided the franchisor approves it in writing. The approval of any Secondary Name is at Management Recruiters' sole discretion, and they can impose conditions on its use as deemed necessary or advisable. The FDD defines "Secondary Name" as an additional name (in addition to the MRI marks) of Franchisee's choosing that does not incorporate any of the MRI Marks that Franchisee may utilize in operation of the Franchise Business subject to Franchisor's approval, in its sole and absolute discretion, and any conditions attached thereto."

This requirement ensures that upon termination, the franchisee does not continue to operate or represent themselves as part of the Management Recruiters network, which could cause confusion or dilute the brand. Franchisees should be aware that their rights to use the Secondary Name are directly tied to the active term of their franchise agreement.