What rights does Lees Famous Recipe retain regarding advertising the System on the Internet?

According to Lees Famous Recipe's 2025 Franchise Disclosure Document, Lees Famous Recipe retains specific rights regarding the promotion of the System and Restaurants on the internet. Lees Famous Recipe has the right to promote the System and the Restaurants generally, including on the Internet or any other existing or future form of one or more electronic commerce. Lees Famous Recipe also has the right to create, operate, maintain and modify, or discontinue the use of websites using the Marks.

This means that Lees Famous Recipe maintains control over the online presence and advertising strategies for the entire franchise system. Individual franchisees do not have the exclusive right to manage the brand's online image or marketing efforts. Lees Famous Recipe can create and manage websites, conduct online promotions, and use electronic commerce to promote the brand as a whole.

For a prospective franchisee, this indicates that while they may have some input or participation in local marketing efforts, the overarching online strategy and brand representation are managed by Lees Famous Recipe. A franchisee should align their local marketing efforts with the broader strategies implemented by Lees Famous Recipe to ensure a consistent brand image and effective advertising campaigns. Franchisees should inquire about how they can integrate their local marketing with the franchisor's online strategies.