Is there a specific company name that Ledgers expects to be entered?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use the words "LEDGERS" or "LOYALTY BUSINESS SERVICES" or any confusingly similar words as any part of the name of a corporation, LLC or other entity. However, Ledgers, Loyalty Business Services or LBS followed by your entity number, or such other designation as we will specify, will be your "doing business as" name for an entity which owns this franchise, sometimes also called your "assumed name," "trading as" name, or "fictitious name." You are solely responsible for registering your assigned "doing business as" with your state or local regulatory bodies.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 Ledgers Franchise Disclosure Document, franchisees are restricted from incorporating the terms "LEDGERS" or "LOYALTY BUSINESS SERVICES," or any deceptively similar wording, into the official name of their corporation, LLC, or other business entity. However, Ledgers does allow franchisees to use a "doing business as" (DBA) name that includes "Ledgers", "Loyalty Business Services" or "LBS" followed by the entity number or other designation that Ledgers specifies.
This DBA name serves as the assumed or fictitious name under which the franchise operates. It is the franchisee's responsibility to register this assigned DBA name with the appropriate state or local regulatory bodies. This registration ensures that the franchisee is legally operating under the chosen DBA name within their jurisdiction.
This policy allows Ledgers to maintain brand consistency while providing franchisees with some flexibility in naming their local businesses. By requiring a specific format for the DBA name, Ledgers ensures that the connection to the main brand is always clear, while preventing franchisees from creating official business names that could dilute or infringe upon the company's trademarks. Franchisees must ensure they comply with both Ledgers' naming requirements and all local registration laws for their DBA.