What do the terms 'we,' 'us,' and 'our' refer to in the Ledgers Disclosure Document?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
To simplify the language in this Disclosure Document, the terms "we," "us," and "our" refer to Loyalty Business Services LLC d/b/a Ledgers. The terms "you" and "your" refer to the person or entity that buys this franchise including any guarantors. We are a Virginia Limited Liability Company formed on October 30, 2019. We maintain our principal place of business at 780 Lynnhaven Parkway, Suite 240, Virginia Beach Virginia, 23452.
We do business under our corporate name and under the name Ledgers. We changed our original corporate name, Fide Holding LLC, to Loyalty Business Services LLC on June 4, 2020.
We have not operated a business of the type being franchised or engaged in any other line of business, however, we do also offer Area Representative franchises to solicit and support unit franchisees. We began offering franchises in June 2020.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–10)
What This Means (2025 FDD)
According to Ledgers's 2025 Franchise Disclosure Document, the terms "we," "us," and "our" refer to Loyalty Business Services LLC d/b/a Ledgers. The document also clarifies that "you" and "your" refer to the person or entity purchasing the franchise, including any guarantors. Loyalty Business Services LLC is a Virginia Limited Liability Company formed on October 30, 2019, with its principal place of business at 780 Lynnhaven Parkway, Suite 240, Virginia Beach Virginia, 23452.
This definition is important for prospective franchisees as it clarifies who is making the statements and obligations within the FDD and the franchise agreement. Understanding this distinction helps in correctly interpreting the responsibilities and rights of both Ledgers as the franchisor and the franchisee.
Ledgers began offering franchises in June 2020. Additionally, Ledgers offers Area Representative franchises to solicit and support unit franchisees. This is a common practice in franchising, where area representatives assist in expanding the franchise network.