Since when has Ledgers' affiliate, Purely Pet LLC, offered franchises?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an affiliate, Purely Pet LLC d/b/a Salty Dawg formed on May 20, 2024, with a principal business address of 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Salty Dawg offers franchise opportunities for the operation of high-end pet salons providing (A) at present, high-end pet grooming services, retail sales of pet food and pet treats, retail sales of various pet merchandise, and other services related to pet care to pet owners and (B) in the future, may include providing training to groomers and offering groomer certifications. Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. This affiliate has offered franchises since August 2024. They do not offer franchises in any other line of business. As of December 31, 2024, Salty Dawg had 2 unit franchised unit outlets and 1 Area Representative franchised outlet. They do not provide any products or services to you.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–10)
What This Means (2025 FDD)
According to Ledgers' 2025 Franchise Disclosure Document, Purely Pet LLC, which operates under the name Salty Dawg, began offering franchises in August 2024. Purely Pet LLC was formed on May 20, 2024. They offer franchise opportunities for high-end pet salons, including grooming services, retail sales of pet food, treats, and merchandise. They also offer Area Representative franchise opportunities to recruit and support unit franchisees.
As of December 31, 2024, Salty Dawg had 2 unit franchised outlets and 1 Area Representative franchised outlet. It is important to note that Purely Pet LLC does not provide any products or services to Ledgers franchisees.
Prospective Ledgers franchisees should be aware of the various affiliated franchise opportunities offered by Ledgers' parent company, Loyalty, LLC. While these affiliated franchises operate independently and do not directly provide services to Ledgers franchisees, understanding the broader franchise network can provide valuable context for the overall organization.